The College/Division name should be typeset in Trade Gothic Next LT Bold Compressed, all capital letters.The Registration ® mark must always be used. Reproduce in either Goal Line White or Clemson Orange*. The Tiger Paw should tilt to one o’clock and be positioned to the left of the College/Division name.The words “College of/“Division of” should be typeset in Tiempos Text Medium Italic, upper and lowercase.The Alternative College/Division wordmark is a lockup of the Tiger Paw with the College/Division name and also includes “College of”/”Division of.”.* Clemson Orange – see color palette guidelines For more information on licensing and a list of Clemson CLC-licensed vendors, visit /university-relations/licensed-vendors.html.For additional guideline details contact Daniel Austin, director of marketing and brand development for the Clemson Alumni Association.A simplified crest more suitable for embroidery or other small use is also available. Any other color must be approved by the CAA. Approved colors are Clemson Orange, Regalia, Howard’s Rock, Class Ring, Bengal Stripe and Goal Line. The CLEMSON RING CREST can only be used as a one-color design selected from the official Clemson University brand color palette. The numbers are a unique design, included in the file from the CAA. If approved for use, the CLEMSON RING CREST can include the University’s founding year, 1889, or the last two digits of a graduate’s class year.Crest reversals on tints are not recommended. Please make sure that the contrast between the crest and the background is sufficient for legibility. Do not stretch or bend the crest or alter its proportions. Do not add any effects such as bevels, drop shadows or outlines. Electronically scanned crest images of poor quality or low resolution are prohibited. Hand-drawn and unauthorized reproductions, or re-creations of the crest in whole or in part are prohibited. Reproduction of the CLEMSON RING CREST must use original artwork provided by the Clemson Alumni Association.The CLEMSON RING CREST is a registered mark and must include the “®” symbol as a component of the crest in the lower right corner, aligned with the bottom of the RING CREST and the right side of the C.A simplified version of the seal has been modernized and broadened as an option for use in the academic units, lending more substance and significance to these areas than were previously assigned.Registration “®” mark must always be used and should appear in subscript on the lower right of the seal.Any other color variations must be approved in advance by University Relations. Reproduced in two colors, Clemson Orange* and Regalia, or in a single color using either Clemson Orange*, Regalia, Goal Line White or Diploma.The seal appears on certificates that (1) are signed by the president, (2) are signed by the chair of the Board of Trustees or (3) recognize a Universitywide award. Any other uses of the UNIVERSITY SEAL must be approved in advance by the President’s Office.
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